America II Seizes Global Expansion Opportunities

Electronics Purchasing SrategiesAmerica II Electronics Inc. will this year mark its 27th anniversary in the same quiet way it has celebrated previous milestones. Behind the scene, though, the mid-tier electronics components distributor is making giant stride in a strategic transformation that has positioned it as a major beneficiary of the market’s decades-long consolidation.

Once one of a slew of medium-size distributors in the Western hemisphere, America II is today one of the few survivors in that segment. The company has done better than merely survive, however. It has grown consistently over the years and now has a presence in all the global markets, with facilities in North America, Europe, China, Japan and Singapore.

Not satisfied with the company’s leading position in the independent distributor space, founder/CEO Michael Galinski and president Brian Ellison have in recent years embarked upon the most aggressive and dramatic corporate transformation in America II’s history. That strategic upward shift for sales growth and deeper market representation would require America II to operate more or less like its much bigger rivals in the distribution business by expanding franchise supplier activities and offering extended supply chain management support.

Read more at Electronics Purchasing Strategies.

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