America II and Cliff Electronic Components Announce Global Distribution Agreement

Distributor Strengthens its Product Offering with New Franchise Line

ST. PETERSBURG, Fla. (PRWeb) March 5, 2015--America II Electronics, Inc., one of the world’s largest distributors of semiconductors and electronic components, today announced it has entered into a global franchise distribution agreement with Cliff Electronic Components, a leader in the design, development and manufacturing of components and connectors used in the audio, engineering, instrumentation, medical, lighting and vending industries.

“Last month, The Semiconductor Industry Association announced that our industry posted record sales in 2014,” said Brian Ellison, president at America II Electronics. “With additional growth projected for this year, America II believes the global semiconductor market can reach $500 billion in the next five years. With that in mind, we believe it’s reasonable for America II to be a $1 billion company within that same time frame. We have a business plan in place to help us attain that goal, and investments in our supply chain are a big part of our plan. Our partnership with Cliff is a step in that direction. Their product portfolio will further enhance our line card, allowing us to offer more complete solutions in essential markets and applications.”

Under terms of the agreement, America II will have global distribution rights to Cliff’s complete line of components including connectors, switches, fans and blowers, power modules, circuit protection, audio jacks, cords and cables, motors, and speakers.

“We’re very excited to be working with America II,” said John Hall, general manager at Cliff Electronic Components. “Since our inception in 1977, Cliff has had a business philosophy dedicated to providing unmatched quality and exceptional service. We know America II shares those values, and we're thrilled to be partnering with them. They have a long history of success, and they’re expertise in demand creation will help drive brand exposure and introduce Cliff’s products to new customers around the world.”

With four billion components in stock at their St. Petersburg, Florida distribution facility, America II Electronics has one of the largest inventories in the industry. The company offers the most complete range of products, from active, passive and electromechanical components to memory and specialty products. As a global distributor with a wide breadth of offerings, America II supplies components for virtually any application including automotive, personal computing, white goods, industrial, military, lighting, wireless, telecommunications, medical, consumer electronics, the Internet of Things (IoT), and more.

To learn more, contact America II Electronics at (800) 767-2637 or visit

About Cliff Electronic Components Ltd.:

Cliff™ Electronic Components Limited was founded in 1977 to supply the music industry with connectors. Since then, Cliff has greatly expanded its products and services to become a high-quality supplier to most professional and industrial markets. As both a manufacturer and a distributor, the expansion of Cliff’s product range has positioned the company as a prime source for components including audio components, test leads and accessories, general industrial connectors, foot pedals, hand tools, production aids, lighting connectors, motors, and fans. Cliff also manufactures and sources various types of leads including audio, instrument, and power leads. To further complement the company’s range, Cliff provides expertise in molding and metalwork to provide design, engineering and manufacturing services for the production of customized components and assemblies. Cliff’s plastics expertise includes injection-molding, blow-molding, extrusion, sonic-welding, and printing. Metalwork includes stamping, machining, aluminum extrusion, finishing and printing. The company also has the facility to enable assembly, inspection and testing.

About America II Electronics:

Established in 1989, America II Electronics, Inc. is a global leader in component distribution. The company stocks more than four billion components, making it one of the world’s largest distributors of semiconductors and electronic components. Through its franchise and direct distribution lines, America II serves as a primary partner for all OEM and EMS customers. Headquartered in St. Petersburg, Florida and with offices in the UK, Germany, China, Japan, Singapore and Mexico, the company also provides value-added services and inventory solutions from its ISO 9001:2008 and ESD-certified 420,000 square foot North American distribution facility.

Anton Wurr, Marketing Director
America II Electronics


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